I noticed this full-page ad for the Tomson Riviera development in Shanghai while reading the July 15 issue of The Economist, but didn’t blog about it at the time. What caught my eye then was that this 44-storey tower has only 74 apartments which range in size from 406 to 1,240 square meters. I’d guess that the average Chinese family lives in an apartment around 60 square meters.
Anyway, I bring it up because my friend Maria sent me this Guardian article which reveals [emphasis mine]:
Few views of China’s spectacular economic growth could be more impressive than the one offered by the property company Tomson Riviera in Shanghai. From the top floor of its sleek, luxury apartment blocks in the Pudong development zone, you can, say the brochures, look out across the Huangpu river at one of the world’s most futuristic skylines.
The panorama does not come cheap. At 180m yuan (US$23 million) for a penthouse, this is the most exclusive residential complex on the mainland. Unfortunately for the developers, it is also the emptiest.
Since it opened in October last year, the waterfront development has failed to attract a single buyer for any of its 74 apartments. The situation is so desperate that Tomson has decided to put a second block out to global public tender.
Even so, analysts say, the price is unlikely to rise for several years. They blame it on an optimistic initial valuation of £8,200 a sq metre. Others blame a housing market swamped with swanky apartment blocks and luxury villas.
Yeah, I’d say asking around 125,000 RMB (US$15,500) per square meter is a tad on the high side, just a wee little bit optimistic. The ad is trying to appeal to “investors with vision,” but you’d have to be blind crazy to pay their asking price.
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