June 26, 2007
Disturbing the Harmonious Society
Beijing Mystery: What’s Happening To the Billboards?, by Jason Leow
“The campaign appears to have started with a crackdown on the advertising of luxury [goods] … the advertising ban has been extended across much of this vast city as part of what city officials are calling a massive ‘urban reorganization exercise’ … Companies have until the end of this month to tear down whatever [billboards are] left or face fines. Outdoor ads are now officially allowed only outside the Fifth Ring Road encircling the city, several miles from the city center”
“The billboard industry’s losses may become a boon to others. Focus Media Holding Ltd., which has about 100,000 video screens in and around corporate towers and upscale apartment blocks, saw first-quarter revenue grow 75% over last year. ‘The cleanup of outdoor billboards’ must have contributed to the growth, a spokesman said.”
I noticed this but didn’t know what was going on. I’m still waiting patiently and hopefully for the masses to rise up and smash every Focus Media screen in the city. The harmony of both my office building and apartment building is disturbed by those wretched things (the locals don’t seem to mind them though).


