February 21, 2007
Adding 150 Basis Points to Top Line Growth
Best bit from an interview with David Herro in this week’s Barron’s:
“Longer-term, I’m very bullish on global economic growth. The theme I’ve been preaching about for 10 years is finally happening: When you have three-fifths of the world’s population finally becoming consumers, that is going to have an impact. The second biggest market for the BMW 7 Series outside the U.S. is China. If China or any of the emerging markets could add 100 to 150 basis points of growth to the top line of, say, a Diageo, a NestlĂ©, a BMW, that is significant to its valuation in the long haul and that’s exactly what’s happening.”
BMW locally manufactures the 3- and 5-series in Shenyang.
Cat: | Time: 5:16 pm (utc+8)

February 22nd, 2007 at 2:00 pm
CM-
Interesting that he thinks 150 basis points (1.5%) added to the top line would impact a Diageo(DEO) or Nestle so much. I think it will have to be much more, along the lines of 5%-10%, to see any revenue impact. I just don’t see how any company’s revenue could be impacted by such a small number.
What are your thoughts?
February 22nd, 2007 at 6:49 pm
amir: It makes a huge difference to those mature companies, like Nestle and Diageo, whose revenue growth is low … I don’t have DEO’s numbers in front of me at the moment but I do have BUD’s: their annual revenue growth over the last ten years has been about 5.5%, which is a big difference from the 4% it would be (I’m assuming) without the emerging markets.