May 15, 2008
Artisan Bread Continues to Crumble
Whole Foods plunged on an earnings’ miss and no one is buying the company’s “guidance” :
“The retailer reiterated its forecast for full-year same- store sales growth of as much as 9.5 percent and said total revenue would increase as much as 30 percent.”
The Box shorted WFMI below $34.58. Anyone who reads the blog was alerted to it because I gave this one as a freebie. If you’d like to subscribe (for a modest monthly fee) to the Box’s trading ideas, just drop me an email. I’m now limiting the newsletter to 100 subscribers to build a nice, manageable, semi-exclusive group of folks I like interacting with closely (via email).
Related:
Toasting Aspirations to Artisan Bread May 10, 2008 (Perhaps too cryptic a title?)
Short Artisan Bread as Busted Boomers Tighten Belts, May 3, 2008
A Look at WFMI’s After-Hours Action, November 4, 2006
The End of Whole Foods’ Fabulous Run, or, Pass the Mac & Cheese Please, August 10, 2006
May 15th, 2008 at 3:34 pm
hey, I am a subscriber but I don’t interact with you much other than getting your daily updates. Do I need to send you daily personal emails to stay in this exclusive club? :)
May 15th, 2008 at 4:22 pm
hp: By “interact” I mean shower the Chairman with occasional, spontaneous praise. Seriously, you should let me know from time to time how you’re doing (but don’t write too often or I’ll throw you out, lol).
May 16th, 2008 at 1:59 am
The box rocks! I can’t live without it.
Having read Trading in the Zone by Mark Douglas, I am primarily using the box as a mechanical system to learn how to trade, by taking every signal.
What I like about the box is the clear and simple guidelines for entries, exits and position sizing.
May 16th, 2008 at 6:26 am
hp: Thanks for the unsolicited testimonial. I’ve found that the subscribers who *don’t* use the Box as a mechanical “system” are most satisfied… they just look at the ideas as ideas that supplement their own thinking.
May 17th, 2008 at 2:42 am
I would like to add one small thing to all the praise about THE box, IT MAKES ME MONEY, lol :) It truely opened my mind to swing trading, the books are good but the amount of “noise” in the books is very discouraging to reading. Box ideas are simple with clear instructions. For the past two years I’ve been studying and using Mr. Chairman’s trading for dummmies daily charts (free archives of day trading charts) with great succes. However I’ve always wanted to try short term swing trading simply because I find it less taxing on my mind :) THE box gave me that opportunity, thanks.
May 17th, 2008 at 7:39 am
I would like to subscribe to your exclusive club and was wondering how I join….what ritual does one have to perform :-)
Thanks
Lubna (one of your female fan base)
May 17th, 2008 at 8:33 am
@konrad: Thanks for your unsolicited testimonial (the check is in the mail). :)
@Lubna: One of my three female readers! (3 of 12 total) Drop me an email and I’ll send you vague and confusing instructions about how to join.
May 18th, 2008 at 9:01 am
CM said:
“I’m now limiting the newsletter to 100 subscribers …”
LMAO Create a sense of scarcity & urgency.
I like it !
May 18th, 2008 at 1:19 pm
todd: Oddly, this tactic has not created a sense of scarcity and urgency, but a collective yawn instead. :-)
(What it’s really about is keeping things manageable for the Chairman who is tired of explaining what an “up” bar is.)
May 19th, 2008 at 4:44 am
Hi C. Maoxian,
I am also keen to join your club. I’ve just popped u an email. Thanks.