One of the best functions on the Bloomberg is being able to see what the “Most Read” news stories are over various time periods (one hour, eight hours, one day, one week, etc.). Over the last week one of the most popular stories has been: Greeks Have the Most Sex, Japanese the Least (data provided by Durex’s Global Sex Survey).

The survey reported that Greeks report the most sex (87% have sex weekly) and Japanese have the least (34% have sex weekly). But the table that accompanied the story included the birth rates for all countries surveyed, and this revealed that Greece and Japan are tied at 9 per 1,000.

Greeks are boasters, yes? And Japanese are probably pretty reticent when talking about their sex lives, yes? Isn’t the right conclusion on these sex surveys: garbage in, garbage out?

(Aside: The single most read story over the last year was this one from last September: Amaranth Says Funds Lost 50% This Month on Gas Trades. Three of the top 15 most read stories over the past year were related to Amaranth. And anything written about bonuses on Wall Street is guaranteed to make the most read list, lol.)