May 25, 2007
Don’t Count Old Media Out
Catching up on old WallStrip interviews… good bits from NBC Integrated Media’s Beth Comstock:
“If you have great content, if you can tell good stories, you’re always going to find distribution platforms.”
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“Pre-roll ads, I’d short those, but I think what we have to do as an industry is figure out more innovative ways to do pre-roll ads because if you’re looking at them on the Internet they can’t be like television.”