May 25, 2007
Don’t Count Old Media Out
Catching up on old WallStrip interviews… good bits from NBC Integrated Media’s Beth Comstock:
“If you have great content, if you can tell good stories, you’re always going to find distribution platforms.”
—
“Pre-roll ads, I’d short those, but I think what we have to do as an industry is figure out more innovative ways to do pre-roll ads because if you’re looking at them on the Internet they can’t be like television.”
Cat: | Time: 11:53 am (utc+8)
May 25th, 2007 at 1:42 pm
Been saying this a while.
They are sleeping giants.
cash flow matters