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May 30, 2006


The Prospect of a Paperless Movie Industry

Hollywood bypassing critics and print as digital gets hotter, by David Carr

After years of trying to rise above the clutter of releases by increasing print advertising, and enriching newspapers in the process, the movie industry cut back newspaper advertising last year. It fell $60 million compared with the previous year, its first decline in five years.

It fell $60 million compared to what? $120 million? $240 million? Give me the previous year’s number so I can figure the percentage decline! Sheesh.

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