May 10, 2008
Toasting Aspirations to Artisan Bread
Seems like whenever I give a freebie, like shorting WFMI, the idea tends to work out. The initial protective stop should be moved to breakeven now, making this trade a scratch at worst.
Here’s the thinking: folks are upside down on their McMansion, the Escalade they lease to outdo (not just keep up with) the Jones’s next door costs $100+ to fill with gas, and taxes are going up up up to bail out their profligate local government. There’s just no place in their lives for artisan bread these days. So many wannabes having to give up the life that TV has taught them to live (go ahead, you deserve it!).
Incidentally I still get emails of thanks for my August 10, 2006 post: The End of Whole Foods’ Fabulous Run, or, Pass the Mac & Cheese Please
May 14th, 2008 at 11:55 pm
Smokes! You nailed this one. Dropped close to our box range. Very nice. You might want to pull this call back up for review. :)
~Keith Shepard
May 14th, 2008 at 11:56 pm
Edit: That should have read “your” box range…not “our” box range…
May 15th, 2008 at 7:08 am
Keith: You can say “our” since you’re a long-time subscriber. :) I will be sure to brag about all successes while carefully avoiding any mention of our many small losses, lol.