The Forbes 400 "Richest People in America" special issue first appeared in 1982. These are the advertisers in the following year's issue. It's always interesting to review magazines from X years ago to see what has disappeared and what hasn't.
Becoming a shareholder in the military-industrial complex (McDonnell Douglas, Raytheon, and Lockheed each took out two-page full-color ads) would have been smart. Japanese companies taking out full-page color ads: Toshiba and Seiko; ones taking out full-page black and white ads: Canon, Minolta, Mitsubishi Aircraft International, and YKK.
I excluded the ads placed within the two special advertising sections: 1) Industrial Development Board for Northern Ireland, and 2) Los Angeles: Colossus of the West.
Full color, two page
- McDonnell Douglas (aircraft - MD-80)
- Ford (cars - Lincoln Town Car)
- FalconJet (aircraft - private jets, Dassault)
- American Express (the gold card)
- IBM (computers)
- City Investing Company (conglomerate? liquidated a year later)
- The Greyhound Corporation (bus travel)
- Sperry (computers, now Unisys or Honeywell)
- AT&T (telecommunications, "make the dream of the Information Age a reality")
- General Motors (cars - Chevrolet Celebrity)
- Raytheon (electronics, marine market) (sailboat pictured)
- Bankers Trust Company (bank, "innovative financing solutions," bought by Deutsche Bank in 1998) (sailboat pictured)
- IBM (desktop computers)
- AT&T ("teleconferencing system")
- CSX (railroads)
- Lockheed (military equipment)
- US WEST (holding company for Pacific Northwest Bell, Mountain Bell, Northwestern Bell (AT&T divestiture))
- Gulfstream Aerospace (aircraft - private jets, General Dynamics purchased in 1999)
Full color, one page
- CNA (insurance) (back cover)
- Courvoisier (booze - brandy) (inside front cover)
- Lotus (cars) (inside back cover)
- Pinch (booze - blended scotch whisky)
- AT&T (emergency call system console)
- Piaget (watches)
- RCA (televisions)
- Bally (shoes, accessories)
- American Express Travel Management Services (corporate credit cards)
- Bailey Banks & Biddle (jewelers) (+1/3 next page color ad)
- Bank of New York (private banking, merged with Mellon in 2007) (sailboat pictured)
- Hathaway (dress shirts)
- Citibank (private baking) (jet pictured)
- General Motors (cars - Pontiac Fiero)
- Rolex (watches)
- Bally (travel - amusement parks)
- General Motors (cars - Cadillac Eldorado Biarritz Convertible)
- Lanier (dictation machine)
- Volvo (cars - no specific model mentioned)
- Renault (cars - Renault Alliance, "outstanding MPG")
- Corum (watches)
- Bell Helicopter (aircraft - private helicopters, Textron the parent company)
- San Antonio Economic Development Foundation (attracting regional investment)
- Gordon's (booze - gin)
- National Car Rental (travel - car rental)
- British Airways (travel - airlines)
- RKO General (conglomerate? "A subsidiary of the General Tire & Rubber Company")
- Bank of America ("international banking services")
- General Re (reinsurance)
- United States Postal Service (express mail service, "2-Pound Pak $9.35," nice to see that 1983 price)
- Johnnie Walker (booze - blended Scotch whisky)
- CBI Industries (construction, heavy equipment?, Chicago Bridge & Iron maybe?)
- Hilton (travel - hotels)
- ARA Services (food services, now "Aramark")
- Santa Fe Industries (construction, non-railroad operations)
- Frank B. Hall & Co. (insurance, later bought by Reliance (Saul Steinberg) then sold to Aon)
- The Morgan Bank (private banking) (golf course pictured)
- Toshiba (televisions)
- Lotus Development Corp. (software, Lotus 1-2-3 spreadsheets)
- Data Switch (data communications centers)
- Gourmet Nut Center (nut catalog)
- Northwest (travel - airline, featuring their "Regal Imperial service" for first and executive class)
- Seiko (watches)
- Mutual Broadcasting System (radio network, ad makes it sound like lobby group for radio and television industry?)
- Twentieth Century Investors (mutual funds)
Black and white, three pages
- Nautilus (exercise equipment)
Black and white, two pages
- AT&T (business telephones)
- Equitec (real estate limited partnership)
- The Hartford Insurance Group (insurance)
Black and white, full page
- Kidder, Peabody & Co. (securities and investments, sold to GE > PaineWebber > UBS) (sailboat pictured)
- Selchow & Righter (board game manufacturer, advertising Trivial Pursuit)
- J.&W. Seligman & Co. (investment management)
- American Express Travel Related Services Company (travel, "magic and mystique of the Far East")
- Puerto Rico Economic Development Administration (attracting regional investment)
- Alitalia (travel - airlines)
- Kiplinger Washington Letter (newsletter)
- Canon (electronic typewriter)
- Patek Philippe (watches)
- The Wall Street Journal (newspapers)
- Merrill Lynch (securities and investments, "gold, silver and platinum bars are available")
- Xerox (electronic typewriter, "Memorywriter")
- Minolta (photocopiers)
- Cable and Wireless (telecommunications)
- Ryder Truck Leasing and Renting (truck leasing)
- Drexel Burnham Lambert (securities and investments, later forced into bankruptcy)
- Ford (extended service plan)
- Prudential (insurance)
- Mitsubishi Aircraft International (private jet maintenance)
- Johnson & Higgins (insurance, later sold to Marsh & McLennan)
- YKK (zippers)
- Zurich-American (insurance)
- Chemical Bank (bank, advertising "corporate credit," bought Chase Manhattan Bank, adopted Chase brand)
- Pan Am (travel - airline)
- CBS Radio Network (radio programs (imagine that!))
- highTechnology magazine (magazine out of Boulder, CO, disappeared - I can find *nothing* about it)
- Value Line Investment Survey (investment newsletter)
- WorldPaper (newspaper, disappeared - I can find *nothing* about it)
Full color, two thirds of a page
- Ampad Corporation (yellow legal pads)
- Louisiana Office of Commerce and Industry (attracting regional investment)
Black and white, two thirds of a page
- Western Temporary Services (temp agency, formerly known as Western Girl, now known as Westaff)
- Helaba Frankfurt (German bank)
- The Personal Computer in Business Book (book written by Peter A McWilliams, small publisher)
- United Business & Investment Service (investment newsletter, disappeared - I can find *nothing* about it)
Black and white, half page
- Lazard Freres & Co. (financial advisors)
Full color, quarter page
- The Bombard Society (luxury travel)
- Royal Canadian Mint (maple leaf gold coins)
- The Regent Hong Kong (travel - hotel, Hong Kong)
- Frenchman's Reef Beach Resort (travel - hotel, St. Thomas, now owned by Marriott)
- Sebago (shoes)
- San Diego Economic Development Corporation (attracting regional investment)
- John's Island (member-owned club in Vero Beach, Florida)
- Oklahoma Department of Economic Development (attracting regional investment)
Black and white, quarter page
- French Shriner (shoes)
- EMGO USA Ltd. (bulletproof clothing, I'm not kidding, article from 1982 NY Times)
- Miroir Brot (non-fogging, magnifying mirror)
- Miami Lakes Properties, Inc. (business park)
- Hobie Cat (sailboats) (yes, a sailboat pictured)
- Wright Arch Preserver Shoes (shoes)
- LaserDays ("programmable calendar")
- The Granville Market Letter (investment newsletter)
Full color, eighth of a page
- Hampton Hall, Ltd. (ties, hats, belts, wallets)
