Bernays, who helped mastermind many of the Committee on Public Information’s (CPI) propaganda campaigns, was shocked at how effective they were. Bernays’ experience with the CPI gave him a very low opinion of humanity. He believed that most people are dumb, irrational, and easy to manipulate. In fact, he believed that most people are incapable of making informed decisions on their own. In Bernays’ mind the most powerful people in society are not public figureheads or elected officials, but instead whoever produces the propaganda.

Yeah, duh….